55 YouTube Users Statistics (2024) – Demographics & Data

YouTube is the world’s biggest video-sharing platform, with 2.7 billion monthly active users.

YouTube is also the second most-used search engine after Google, as more than 122 million people use the platform to search for their queries daily.

Creators and businesses highly use the popular social platform to make their online presence known to users worldwide.

I have compiled a list of the most significant YouTube statistics regarding its users, revenue, and usage in this article.

YouTube Statistics: Top Picks and Key Insights for 2024

  • YouTube has over 2.7 billion monthly active users and 122 million daily active users
  • YouTube Premium has over 80 million subscribers
  • YouTube generated $7.95 billion in revenue in the third quarter of 2023
  • Users consume over 1 billion hours’ worth of video on the platform daily
  • 63% of YouTube’s watch time comes from mobile devices
  • 500 hours worth of content is uploaded to YouTube every day
  • There are approximately 61.1 million YouTube creators

YouTube Users Statistics

YouTube has one of this age’s biggest and most active user bases, where people of every age and gender consume video content regularly.

The video-sharing platform is also used by many users to search for products and other things, making it the second most used search engine.

Let us explore how many users are on YouTube and how often they use the platform.

1 . YouTube has around 122 million daily active users.  (Global Media Insight)

2. YouTube has over 2.7 billion monthly active users. (YouTube)

YouTube Monthly Active Users

Here is a table with YouTube’s monthly active users over the years:

YearYouTube Monthly Active Users
20232.7 billion
20222.6 billion
20212.5 billion
20202.3 billion
20192 billion
20181.8 billion
20171.6 billion
20161.5 billion
20151.3 billion
20141.1 billion
20131 billion
20120.7 billion

Source: Business of Apps, YouTube

3. YouTube has subscribers in over 100 countries. (YouTube)

4. YouTube received approximately 71.66 billion visits on mobile and over 8 billion visits from users on desktops (Statista)

5. Around 33% of the world’s population uses YouTube every month (YouTube)

6. India, with 462 million users, has the most YouTube users among all countries. (Statista)

7. The United States has around 239 million YouTube users. (Statista)

Here is a table showing the countries with the most YouTube users:

CountryYouTube Users
India462 million
United States239 million
Brazil144 million
Indonesia139 million
Mexico83.1 million
Japan78.6 million
Pakistan71.7 million
Germany67.8 million
Vietnam63 million
Philippines58.1 million
Turkey57.5 million
United Kingdom56.2 million

8. 62% of the internet users in the United States access YouTube daily. (Statista)

9. 92% of United States users access YouTube on a weekly basis, while 98% use it monthly. (Statista)

10. 81% of United States internet users prefer using YouTube among other social media networks (Statista)

11. 92% of users prefer using YouTube to obtain information and knowledge. (Oxford Economics)

YouTube Users By Gender

YouTube Users Gender Demographics

12. 45.6% of YouTube users in the United States are female, while 54.4% are male. (Statista)

YouTube Users By Age

13. 21.30% of the YouTube users are aged between 25 and 34 years.  (Global Media Insight)

Here is a table with the share of YouTube users by age:


14. In the United Kingdom, around 24% of YouTube users are between 16 and 24 years old, and 44% are between 25 and 44 years old. (Global Media Insight)

YouTube Revenue Statistics

Being the second most used social platform, YouTube has amassed considerable revenue from ads and premium subscribers.

15. YouTube generated $7.95 billion in the third quarter of 2023. (Statista)

16. YouTube’s cumulative revenue for Q1, Q2, Q3 of 2023 was $22.31 billion. (Statista)

YouTube Revenue

Here is a table with YouTube’s ad revenue over the years:

2023$31.5 billion
2022$29.23 billion
2021$29.03 billion
2020$19.75 billion
2019$15.13 billion

Source: Statista

17. YouTube’s revenue for 2022 was over $29.24 billion. (Statista)

18. YouTube generated over $9.2 billion in the fourth quarter of 2023. (Variety

19. YouTube generated over $35 million in revenue from in-app purchases in the United States in 2023. (Statista)

Here is a table showing YouTube’s revenue from in-app purchases in different countries:

CountryIn-app Purchases Revenue
United States$35.3 million
Japan$20.31 million
South Korea$8.65 million
Ukraine$5.16 million
Brazil$2.93 million
Taiwan$2.87 million
Australia$2.76 million
United Kingdom$2.45 million
Canada$2.21 million
Hong Kong$2.13 million

Source: Statista

20. With $54 million, MrBeast is the richest YouTuber. 

21. The top 10 highest-earning YouTubers have generated over $300 million from YouTube.

22. Like Nastya, YouTube’s youngest millionaire generated $28 million in 2021.

Here is a table with the top 10 highest-earning YouTubers:

MrBeast$54 million
Jake Paul$45 million
Markiplier$38 million
Rhett and Link$30 million
Unspeakable$28.5 million
Like Nastya$28 million
Ryan Kaji$27 million
Dude Perfect$20 million
Logan Paul$18 million
Preston Arsement$16 million

Source: Forbes

YouTube Usage Statistics

With the increase in popularity of video content, YouTube has seen significant growth in terms of usage.

23. Around 82% of adults in the United States use YouTube. (PewResearch)

24. YouTube is the second biggest search engine after Google. (Okstate)

25. The average YouTube user spends at least 47.5 minutes on the platform. (Oberlo)

26. YouTube users consume over 1 billion hours worth of video daily. (YouTube)

27. Approximately 500 hours of content is uploaded to YouTube every day (The Street)

28. 85% of United States people access YouTube once a week. (Semrush)

29. 63% of YouTube’s watch time comes from mobile devices. (Statista)

30. In the United States, 84% of urban area inhabitants use YouTube, but this figure drops to 81% in suburban areas and 74% in rural areas. (The Pew Research)

31. The YouTube mobile app has over 5 billion downloads on the Google Play Store. (Google Play)

32. More than 70% of YouTube watch time comes from recommended videos. (Cross River Therapy)

YouTube Shorts Statistics

Google launched YouTube Shorts in 2020 to compete in the short video format industry with Instagram and TikTok. 

YouTube is also pushing and promoting short creator channels more than ever in 2024 due to the exploding popularity of short-form video content.

33. YouTube Shorts reached 70 billion daily views in 2023. (Statista)

34. To encourage content creators on the platform, over $100 million in funding on YouTube Shorts was invested in 2021. (Tech Crunch)

35. Around 25.6% of YouTube Shorts came from India, and 23.4% from the United States. (Search Engine Journal)

36. Over 70% of YouTube Shorts are longer than 15 seconds (Earthweb).

YouTube Premium Subscriber Statistics

Users can enjoy ad-free videos and music with YouTube Premium. Let us shed light on the platform’s premium version in this section.

37. YouTube Premium and Music has over 80 million subscribers. (YouTube)

38. YouTube Premium subscribers increased by over 30 million between 2021 and 2022. (YouTube)

YouTube Premium Subscribers

Here is a table with YouTube premium subscribers over the years:

YearYouTube Premium subscribers
202280 million
202150 million
202030 million
201918 million
201810 million

Source: YouTube

YouTube Platform Statistics

Since YouTube is the biggest video-sharing platform, which provides a chance to earn a considerable amount of money, There are many creators using the platform to earn money.

A lot of independent YouTubers have also made a fortune on the platform by creating quality content and amassing a great following.

39. There are approximately 61.1 million YouTube creators. (Social Blade)

40. YouTube has around 113.9 million active channels. (Global Media Insights)

41. Google acquired YouTube for $1.65 billion in 2006. (The Ringer)

42. YouTube pays between $.01 to .03 per view. (Hootsuite)

43. There are around 29,000 YouTube channels with over 1 million subscribers. (Tubics)

44. T-Series is the most subscribed channel on YouTube, with over 257 million subscribers.

Here are the top 10 most subscribed YouTube channels:

T-Series257 million
MrBeast232 million
Cocomelon – Nursery Rhymes170 million 
Sony Entertainment Television India167 million 
Kids Diana Show118 million
Like Nastya112 million 
PewDiePie111 million
Vlad and Niki108 million
Zee Music Company104 million
WWE99 million

Source: YouTube

45. With over 13.95 billion views, “Baby Shark Dance” is the most viewed video on YouTube.

Here is a table with the most viewed videos on YouTube:

Video TitleViews
“Baby Shark Dance”13.95 billion
“Despacito”8.36 billion
“Johny Johny Yes Papa”6.86 billion
“Bath Song”6.58 billion
“Shape of You”6.18 billion
“See You Again”6.15 billion
“Wheels on the Bus”5.83 billion
“Phonics Song with Two Words”5.66 billion
“Uptown Funk”5.13 billion
“Learning Colors – Colorful Eggs on a Farm”5.05 billion

Source: YouTube

YouTube Marketing Statistics

Marketers are utilizing YouTube to reach a wide customer base globally.

By deploying marketing campaigns with the help of popular YouTube creators, marketers can identify and connect with the target audience.

46. 70% of viewers reported buying from a brand after viewing it on YouTube. (Google)

47. Pre-roll skippable ads on YouTube are considered the most effective ad type on the platform by 29% of marketers. (Statista)

48. Most marketers believe that ads targeted by intent have a 100% increase in buying intent. (Google)

49. YouTube viewers are 50% less inclined to skip ads than television viewers, who are twice as likely to do so. (Ipsos)

50. 54% of marketers utilize YouTube, and 59% aim to expand their use of YouTube videos. (Social Media Examiner)

51. 73% of buyers prefer to view short videos to learn about a new product. (LinkedIn)

YouTube For Business Statistics

With social media marketing becoming more effective than traditional marketing, more businesses are adopting it.

Due to its huge global reach, YouTube has helped many small and big-scale businesses get relevant leads.

Many businesses have succeeded due to their YouTube channels and video marketing techniques.

52. 93% of marketers report getting a new customer due to a video on social media, especially YouTube. (WyzOwl)

53. 72% of small businesses feel that getting started on YouTube for business is easy. (YouTube)

54. According to research, adding videos to landing pages can increase conversion rates by up to 80%. (Saleslion)

55. 65% of small business owners with a YouTube channel say they use it to showcase their products and services. (YouTube)

Conclusion – Youtube is the Most Watched Video Platform

YouTube has become the best video-sharing platform of this age and is also running efficiently in the short-form video content race.

Over 122 million active users use YouTube daily, and over 2.7 billion users log in monthly.

In addition, YouTube also has a big creator community of more than 62 million YouTube creators.

I have covered all the Important statistics about YouTube usage, revenue, and marketing in this article. For further details on YouTube.

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