20 Highest Paid Influencers In 2024 (Updated Data)

Influencers have been making their way into the stardom through different platforms. Social media platforms, be it Instagram, TikTok, YouTube, or Twitter, gave rise to some of the highest-paid influencers in the world. 

In this article, we will explore the richest influencers, their sources of earnings, and how they make money through social media. 

So, let me take you through the highest-paid influencers of 2024!

Who Is The Richest Social Media Influencer?

The richest social media Influencer, aka. Mr. Beast has a total earnings of $82 Million. This YouTube titan has 13 YouTube channels and several food and clothing ventures. These contribute to his social media success as an influencer. 

The business mogul started with gaming content, which landed him different brand deals. Besides, Jimmy has monetized his influence through sponsorships, gaming business deals, and ad revenue

Top 10 Highest Paid Influencers 2024

If you want your brand to reach Millions, picking a celebrity influencer is your best option. They do charge high, but so is their reach!

With that said, here are the top 10 highest-paid influencers of 2024.

Influencer NameEarningsNicheSocial Media Link
MrBeast$82MPhilanthropy, Challenges, and StuntsYouTube, Instagram, Twitter
Olajide Olatunji (KSI)$24MBoxing, Music, EntrepreneurshipInstagram, YouTube, Twitter
Jake Paul$34MBoxing and EntrepreneurshipYouTube, TikTok, Instagram
Rhett & Link$35MComedy and Story TellingYouTube, Instagram, Twitter
Charli D’Amelio$23MDance videos, Lip-syncing clips, Mental health advocateInstagram, TikTok, YouTube
Logan Paul$21MVlogging, Boxing, Comedy-SketchesInstagram, YouTube, Twitter
Elliot Tebele$30MDigital advertising, Online BrandingYouTube, Twitter, Instagram
Emma Chamberlain$20MVlogging, Lifestyle content, Wellness practicesInstagram, YouTube, Twitter
Matt Rife$25MStand-up comedy, Vlogging, Collab videosTwitter, Instagram, YouTube
Brent Rivera$17.5MComedic skits, Brand Partnerships, Short-form contentInstagram, YouTube, Twitter

The top 10 influencers have made their names as comedians, vloggers, and fitness coaches. I will discuss the top earners here if you want to know more about them. To spice it up, I have also included the list of the top 20 highest-paid influencers for you. 

The list follows the Forbes Top Creators List 2023. As the latest data becomes available, it will be updated.

1. MrBeast

PlatformYouTube, Instagram, Twitter
Estimated Earnings$82M
Age 25

MrBeast earns a major amount through ad revenues on YouTube. It is more precisely called display advertising, where brands pay to display their ads on YouTube. As per estimates, he makes $3 Million to $5 Million monthly through ads and sponsorships.

Highest Paid Influencers -MrBeast
(Source: Instagram)

Plus, Jimmy charges around $300,000 to $431,000 per marketing campaign. So, if you have a considerable budget for your Brand advertising, MrBeast is the right influencer for you.

2. Olajide Olatunji

PlatformInstagram, YouTube, Twitter
Estimated Earnings$24M
Age 30

KSI has ventured into every domain as a YouTuber, boxer, and rapper. In recent years, he has turned to a career in influencing by signing many brand deals. 

Olajide Olatunji
(Source: Instagram)

Olajide’s sports drink brand, PRIME Hydration, has collaborated with Barcelona, Arsenal, and UFC. Moreover, he has a long-time partnership with JD Sports, a sportswear brand. Hence, if you are a Sports brand looking to expand your business, KSI can help you!

3. Jake Paul

PlatformYouTube, TikTok, Instagram 
Estimated Earnings$34M
Age 27

Jake Paul is one of the most controversial Influencers but is quite successful too. He is a YouTuber, Boxer, Entrepreneur, and musician, and his charisma goes beyond this.

Jake Paul
(Source: Instagram)

Today, he runs many online franchises and projects that bring him huge profits. Some of the brands that Jake promotes are DraftKings, BoohooMAN, HyperX, and Gatorade. The YouTuber makes $1 Million to $5 Million per year from all these brand deals.

4. Rhett & Link

PlatformYouTube, Instagram, Twitter 
Estimated Earnings$35M
Age 46 & 45

Rhett & Link are examples of two former engineers who tried their luck as an Influencer. And yes, they succeeded tremendously!

Their brand portfolio includes everything from Food & Beverage and Gaming to Accessories and apparel. Some of the brand partnerships are Nintendo Switch, Samsung, Wendy’s, MeUndies, and Audible.

Rhett & Link
(Source: Instagram)

The duo also has a company named Mythical with different product lines. The revenue from Mythical is around $50 Million.

5. Charli D’Amelio

PlatformInstagram, TikTok, YouTube 
Estimated Earnings$23M
Age 19

Charli is a top female creator on TikTok who has broken the Internet as a viral star. Since then, Amelio has collaborated with giants like Amazon, Prada, Morphe, and Hollister since then.

Charli D’Amelio
(Source: Instagram)

As per reports, this TikTok star makes $250K per sponsored post

Moreover, she and her sister are co-owners of Social Tourist, a clothing brand. The total valuation of this business is around $100 Million.

6. Logan Paul

PlatformInstagram, YouTube, Twitter 
Estimated Earnings$21M
Age 28

Logan Paul has a great influence on boxers and fitness enthusiasts. Paul promotes PRIME Hydration and KSI on YouTube, earning between $75K and $150K for each upload.

Logan Paul
(Source: Instagram)

In fact, his Instagram account boasts many brand deals with companies like Honey, FanDuel, and DraftKings

7. Elliot Tebele

PlatformYouTube, Twitter, Instagram 
Estimated Earnings$30M
Age 33

Elliot’s Instagram account ‘F*ckJerery’ is your go-to option for memes, pop culture references, and humor. Along with his social media handles, Tebele has a website for his business ventures.

Elliot Tebele
(Source: Instagram)

This business tycoon deals with brands like Adidas, Pepsi Max, and Ray-Ban. These partnerships fetch him a Million per deal.

8. Emma Chamberlain

PlatformInstagram, YouTube, Twitter 
Estimated Earnings$20M
Age 22

Emma Chamberlain has earned the title of the YouTube vlogging queen with 12 Million subscribers. She is a true Influencer, as Emma is raw and unscripted in her videos.

Emma Chamberlain
(Source: Instagram)

Chamberlain has a thing for storytelling, which creates a connection with the audience. This trust has helped her grow her social media presence as a fashion icon and a businesswoman.

9. Matt Rife

PlatformTwitter, Instagram, YouTube 
Estimated Earnings$25M
Age 28

Matt Rife has influenced the entertainment industry with his comedy specials. The major part of Rife’s income comes from Merchandise and ticket sales.

Matt Rife
(Source: Instagram)

Furthermore, his online presence has landed him great deals with brands like Budweiser and Amazon Music.

10. Brent Rivera

PlatformInstagram, YouTube, Twitter 
Estimated Earnings$17.5M
Age 26

Brent Ryan has transitioned from Vine, YouTube, and Instagram to TikTok. He is a comedy artist who engages Millions of people through his reels and videos.

Brent Rivera
(Source: Instagram)

That said, he has now grown his business career while partnering with various big brands. Some of them are Coca-Cola, iPhone X, Starbucks, and Colgate.

Moreover, he is also a Streamy Award Winner, which has brought him global recognition.

11. Khabane Lame

PlatformTwitter, Instagram, TikTok
Estimated Earnings$16.5M
Age 23

Khabane Lame has gained fame for his hilarious ‘easy life hack videos. This fame has helped him in closing many brand deals with Binance, Hugo Boss, and Xbox.

Khabane Lame
(Source: Instagram)

Today, Lame makes $400K per video as part of a TikTok Brand deal. Besides, he gets $20K per Instagram post as a paid partnership. 

12. Alexandra Cooper

PlatformTikTok, YouTube, Instagram
Estimated Earnings$20M
Age 29

Alexa has gained popularity for her podcast, Call Her Daddy. Through her podcasts, Cooper talks about relationships and female empowerment.

Alexandra Cooper
(Source: Instagram)

As an Influencer, she has built a community called ‘Daddy Gang,’ which focuses on gender roles. Cooper is also a fashion Influencer, which is clear through her Instagram profile.

13. Mark Edward Fischbach

PlatformInstagram, Twitter, YouTube
Estimated Earnings$30M
Age 34

Mark Edward, better known as Markiplier, is a gaming icon among the Influencers. He is also into entertainment stuff like comedy shorts and storytelling.

Mark Edward Fischbach
(Source: Instagram)

Additionally, Markiplier runs a clothing brand and uses social media to promote his products. Not only this, Mark has brand deals with Mountain Dew, Doritos, Elgato, and G Fuel.

14. Sean McLoughlin

PlatformTwitter, YouTube, Instagram
Estimated Earnings$27M
Age 33

Sean, aka Jacksepticeye, is more than only a gaming YouTuber. His main source of income is through YouTube advertising, streams, and sales, which brings him a good amount, too.

Sean McLoughlin
(Source: Instagram)

As per estimates, McLoughlin makes $27 Million alone from YouTube ads. He has an apparel line, Cloak, which he promotes through Instagram. 

15. Huda Kattan/Huda Beauty

Estimated Earnings$13M
Age 40

Kattan’s journey as an Influencer started, and now she is one of the most influential make-up artists.

Huda Kattan
(Source: Instagram)

The influencer’s cosmetic brand, Huda Beauty, is an international sensation valued at over $400 Million.

16. Preston Arsement

Estimated Earnings$35M
Age 29

PrestonPlayz, aka Preston Arsement, is a big name in the gaming world. His gaming expertise spans Minecraft and Roblox to Fortnite, Apex, and all sorts of modern games.

Preston Arsement
(Source: Instagram)

Along with gaming, Preston also uses his social media to promote gaming brands and their products. This, in turn, brings him profit as a commission.

17.  Ryan Kaji

Estimated Earnings$35M
Age 12

Ryan Kaji is the richest child Influencer on YouTube. This prodigy achieved success at 9 and has launched his own company since then.

Talking about numbers, Ryan’s YouTube channel gets 3 Billion views per year. These views contribute to his eight-figure fortune.

Ryan Kaji
(Source: Instagram)

18.  Dixie D’Amelio

PlatformTikTok, Instagram, YouTube
Estimated Earnings$11.5M
Age 22

Dixie D’Amelio has a loyal fanbase on TikTok and YouTube as a part of her music, fashion, and entertainment content. 

She makes approximately $250K per post on TikTok. Moving on to brand deals, Dixie has partnered with Dunkin’ Donuts and Morphe.

Dixie D’Amelio
(Source: Instagram)


Likewise, she has paid partnerships with various fashion brands such as Puma, Prada, and Burberry. This makes D’Amelio the perfect choice as a fashion Influencer. 

19.  Zach King

PlatformYouTube, TikTok, Instagram
Estimated Earnings$13M
Age 33

Zach King is an influencer who earns a hefty amount through ad revenue, brand deals, and sponsorships. He makes $13K per day from display ads.

Zach King
(Source: Instagram)

Additionally, King has collaborations with famous brands like Lacoste, Chrysler, and Buick and earns between $ 25 K and  $41K per post.

20. Drew Desbordes

PlatformYouTube, Instagram
Estimated Earnings$10M
Age 29

Drew Desbordes, aka Druski, is a comedy artist who has built his career as an Influencer. He has collaborated with several musicians since then and appeared in several movies. 

Drew Desbordes
(Source: Instagram)

Druski earns a hefty amount through YouTube advertising, sponsored content, merchandise sales, and podcasts. Talking about Instagram, this influencer charges $100K per sponsored post.

Industry-Specific High Earning Influencer

The influencers get paid for their content, but what sets them apart is their industry. Currently, the fashion, gaming, and fitness industries are the most trending ones.

Have a look at the top earners from different industries here:

  • Fashion — Cole Sprouse

This Riverdale star is a top Instagram Fashion influencer with a following of 32 Million. He earns around $97K per post with his photography skills and fashion sense.

  • Beauty — Huda Kattan

Huda Kattan is at the top of the Beauty game, with an Instagram following of 4 Million. Forbes has recognized her as one of the most powerful influencers, whose total annual earnings are $200 Million.

  • Food and Cooking — Burak Özdemir

Burak is among the well-known Instagram Influencers who earn $700K per post.

His culinary skills and unique presentation have brought him a following of 54.6 Million. 

  • Wellness and Fitness — Michelle Lewin

Michelle is a Venezuelan fitness model. She has been inspiring people with 16 Million Instagram followers. She often posts about dietary blueprints and fitness routines.

  • Gaming — PewDiePie

The Swedish YouTuber PewDiePie rules the gaming industry with 111 Million subscribers. He does this with his comedic and unique content. Thus, PewDiePie’s monthly earnings span is around $2 Million.

Platform-Specific Highest Paid Influencer 

Influencers generally use a combination of Platforms to share their content. This way, they can leverage their presence for a wider audience. However, each platform has a King who rules!

With that said, here is a quick rundown on some platform-specific Influencers:

  1. Highest-paid Influencer on Instagram — Cristiano Ronaldo

Ronaldo has surpassed everyone in the social media game, earning $3.23 Million per Instagram post. His main source of Instagram earnings is brand collaborations and product sales, which bring him $135 Million annually.

  1. Highest-paid influencer on TikTok — Charli D’Amelio

Charlie is one of the TikTok queens who has made $23 Million through her lip-sync and dance videos. Along with TikTok, she is also popular on Instagram for her fashion-related posts.

  1. Highest-paid influencer on X (Twitter) — Kevin Hart

Kevin Hart is among the highest-paid comedians who have made a similar mark on Twitter. Over the years, this Twitter star has made $14 Million through his tweets.

  1. Highest-paid influencer on YouTube — MrBeast

Along with being the highest-paid Influencer overall, MrBeast is also the top earner on YouTube. He has earned $82 Million over the years through his high-production stunt videos.

Factors Affecting Influencer Income Streams 

The follower count doesn’t only decide the Income of any influencer. Along with it, many other pointers can make someone successful as an influencer. 

Have a look at all these factors here:

  • Engagement rate: Influencers with high engagement rates have more chances to succeed as a personal brand.
  • Niche: An influencer should have a specific niche in which they specialize. This attracts more audience and thus more income.
  • Content Quality: The audience follows Influencers for their content, making them the social media King.
  • Platform Type: Instagram and YouTube have a bit more inclination among Influencers. So, picking the correct platform affects the monetization process.
  • Negotiation skills: Even if an Influencer has fewer followers, they can earn better than many other Influencers. You need to have the right negotiation skills with brands and products.

Related Reads:

Final Thoughts: As of 2024, #1 MrBeast Is The Highest Paid Influencer

If you want to consider Influencer Marketing, take inspiration from the top earner’s portfolio. Don’t only trust the follower count blindly. Also, consider engagement, negotiation, and niche.

And then, if an influencer meets your requirements, you can request a collaboration. It will be a win-win! To sum it up, here are the top 3 highest-paid influencers of 2024:

  1. MrBeast: $82 Million 
  2. KSI: $24 Million 
  3. Jake Paul: $34 Million 

Yet, numbers and trends change. Hence, I will keep you updated here if there is any update.


Who is the richest social media influencer?

MrBeast has made $82 Million in total earnings as a YouTube creator. He makes $3 to $5 Million monthly by paid sponsorships and ad revenue.

How much is that for 1 Million followers on Instagram?

An influencer with 1 Million Instagram followers makes around $ 5,000 to $25000 per post. Besides, other factors like engagement, content, and niche guide this amount.

Who is the highest-paying influencer on Forbes?

As per the recent Forbes report, Jimmy Donaldson, aka MrBeast, is the highest-paying Influencer. His YouTube videos have made him one of the globally recognized content creators.

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