How Much Does TikTok Pay For 1 Million Views & Followers?

Every other TikTok creator is trying to earn from the platform, but is the process that simple? Most importantly, how much does TikTok pay? What is the eligibility criteria? Before starting a creator’s journey, one should have their basics cleared. 

Hence, this article compiles my thorough research of the platform’s earning process. 

In the last few weeks, I have learned about the average RPM rates and some factors influencing the rate per mile (1000 views). This is why I will talk about the TikTok payments per one Million views and 1000 followers, the average earnings of a TikTok influencer, and the workings of the TikTok payment structure. 

With that in mind, let’s dive into the details!

How Much Does TikTok Pay? (Key Points)

  • TikTok pays around $0.02 and $0.04 for every 1,000 views. 
  • For every 1 Million views, you earn an average of $20 to $40.
  • To qualify for TikTok’s Creator’s Fund and Creativity Program Beta’s direct payment medium, you must have at least 10K followers and 100K video views in the last 30 days.
  • Creators can indirectly earn through sponsored posts, for which they can charge on the following basis:-
Influencer TypeNumber of FollowersPrice per post
Nano Influencer500 to 10K$5 to $25
Micro and Mid-Tier Influencer10K to 100K$25 to $1,250
Macro Influencer100K to 1 Million$1,250 to $2.5K
Mega Influencer/ CelebrityOver 1 MillionOver $2.5K

According to Ziprecruiter, TikTok’s income in various stages is as follows:-

  • Monthly: $9,717 to $10,989 
  • Hourly: $24 
  • Weekly: $961
  • Annual: $135,859

How Much Does TikTok Pay For 1,000 Followers?

Although some research studies suggest that TikTok pays their creators $5 for every 1000 followers, this is untrue. According to the platform’s Creator’s Fund, a creator should have a minimum of 10K followers for them to be eligible for earning. 

In addition, TikTok’s payment programs only pay you through every 1000 views. 

How Much Does TikTok Pay Per 1,000 Views?

For every 1000 views, TikTok pays its creator between $0.02 to $0.04 per 1000 views. 

How Much Does TikTok Pay You For 1 Million Views?

Considering TikTok’s average payscale for every 1000 views is 2 to 4 Cents, then for 1 Million views, creators can earn between $20 to $40. 

This price is calculated by multiplying the per 1000 amount by 1000. 

How Does TikTok Payment Work?

As a creator, you must have at least 10,000 followers and 100,000 qualified views in the last 30 days for you to be eligible for TikTok’s payment programs. The platform offers two direct payment options: 

  • Creator’s Fund 
  • Creativity Program Beta. 

So, let’s dive into the functioning of either fund in detail:-

1. Creator’s Fund — Up To 4 Cents Per 1000 Views

The program was launched in 2021, and so far, TikTok has invested $300 in the fund. 

Keep in mind that the fund is not active for the new users. However, the old users can still use it. While the program’s average pay per 1000 views is between 2 and 4 cents, the cost may vary if you gain maximum US viewers and create content in popular niches. 

On that note, check out the eligibility criteria for the Creator’s Fund:-

  • Residency in the US, UK, France, Spain, Italy, and Germany.
  • Over 18 years old.
  • Minimum followers in the last 30 days: 10,000.
  • Minimum qualified views in the last 30 days: 100,000.
  • Must use the TikTok creator or pro account.
  • Must abide by TikTok’s community and service guidelines.

Source: TikTok. 

2. Creativity Program Beta — Up To 8 Cents Per 1000 Views

Since many users complain about the Creator Fund’s lower rates, the platform launched Creativity Program Beta last year to help creators earn about 20% more revenue. So, comparing the average RPM of the Creator’s Fund, the newly launched program enables you to make somewhere between $0.04 and $0.08. 

Keep in mind the rates would vary depending on the creator’s popularity. This platform is also meant for creators to post long-form videos. The eligibility criteria are similar to that of the TikTok Creator’s fund regarding location, age, number of followers, and views. 

So, check out the additional qualification pointers below:-

  • High-resolution videos.
  • The video should be longer than a minute.
  • You cannot create stitch or duet videos.
  • You cannot create a video that is in photo mode.
  • The content cannot be sponsored, advertisement, or a paid promotion.

Source: TikTok. 

Once you fit in the criteria mentioned above, you can register for the Creativity Beta Program by following the instructions: Head to your Profile > Menu > Creativity Beta Program.

Factors That Influence Your Rate Per Mille

Rate per mile is how much you earn for every 1000 qualified views. So, your RPM is mainly affected by two things:

  • The country your target audience lives in 
  • The niche of your content

According to many Redditors and TikTok creators, the highest RPM niche is Finance, Real Estate, and Starting a Business. Creating lifestyle content leads to a good chunk of revenue, too. Check out the following niches and their respective RPMs:- 

  • Politics: $2.6 RPM
  • Lifestyle (US audience): $1.30 RPM
  • Sports: $0.40 RPM

However, your demographic should be based in the USA, which, in comparison, is the strongest country economically. Check out the following countries with the highest RPM, as it would help you understand your target market:-

  • United States of America
  • China
  • Germany
  • Japan
  • India

Average Earnings Of TikTok Influencers Per Post

There are different tiers when it comes to influencers. For example, a creator with 1000 followers is addressed as a Nano Influencer, whereas the one with over 1 Million followers is a Mega Influencer or a celebrity in most cases.

Since TikTok dominates other social media sites with its viral hits and easy discovery, most brands prefer the Gen-Z-adorned app. Hence, this is also a preferred platform for influencers to be on. Therefore, let’s review the individual payment scale for TikTok Influencers based on their tier. 

  • Nano Influencer: $5 to $25
  • Micro and Mid-Tier Influencer: $25 to $1,250
  • Macro Influencer: $1,250 to $2.5K
  • Mega Influencer/ Celebrity: Over $2.5K

Note: This data is only valid for sponsored posts.

4 Different Ways To Earn From TikTok In 2024

A creator can earn only so much through TikTok official programs – $2 to $8 per 1000 views. This is why I have some additional ways that you can earn through TikTok!

1. Receiving Diamonds Through Livestreams

Most creators use live streams to grow closer to their followers. The more you develop a relationship with your followers, the more love the followers shower on you. In some cases, the love is materialized, such as TikTok diamonds. 

Receiving Diamonds Through Livestreams
Source: High Social TikTok

The best part about receiving these livestream goodies is you can trade them with money—for example, $1 in exchange for 100 diamonds.

To see if you qualify or to register for Live Gifts, go to your Profile > Menu > Creator Center > Video Gifts and toggle “On.”

However, before that, ensure you fit into the following eligibility criteria – 

  • 1000 followers minimum.
  • Videos that pass safety moderation.
  • An account that’s been active for at least 30 days.
  • To be at least 18 years old.
  • It’s an account with no political ties.

2. Create And Sell Merchandise

Create and Sell Merchandise
Source: Bonfire Blog

Once you have a decent amount of followers, you can start selling merch. It can be hoodies, mugs, caps, or anything you feel strongly about. All you need to do is design an original piece. 

With the help of TikTok Shop, you can keep all your merch in the same place, which further helps in selling products or sharing links directly. According to Descript, $10 per merch will gain you more income than what you get from the Creator’s Fund. 

3. Create User-Generated Content For Brands

92% of creators earn most of their revenue through brand deals. However, bagging an endorsement deal or being an ambassador is no piece of cake. Brands generally look for creators whose audiences resonate with their products. 

This is why seeking a brand that aligns with your values, industry, and interests is important. 

Create User-generated Content For Brands
Source: TikTok Creator Marketplace

In fact, the more you love a brand, the easier it will be for you to promote it. This will help you gain more revenue, as no brand wants to let off things that bring them more profit.

However, it’s understandable that sometimes, we are unsure which brands resonate with us the most. In that case, simply reach out to TikTok’s Creator Marketplace. The program matches brands with influencers and creates a central place to collaborate. 

This way, you can connect with the brand that suits you the most and, thus, promote the brand that is authentic to your personal style. Considering that most of the followers follow because they connect to you in some other way, they would highly connect to the brand you are endorsing.

4. Affiliate Marketing

Affiliate marketing is the easiest way to earn extra cash, considering the commission after every sale is between 5%–25%. Remember, the revenue you generate depends on the products you sell. You can always ask for more commission if you are confident of a 100% sale rate. 

Affiliate Marketing
Source: TikTok Shop

Check out the steps to get into affiliate marketing:-

  • With the help of Creator Marketplace, you can connect to the desired brand.
  • Receive the unique affiliate link or code from the brand.
  • Ask your followers to make purchases using your affiliate link/ code.
  • Lastly, whenever a sale is made through your affiliate, you gain the decided amount of commission. 

How To Maximise Your TikTok Income (Strategies And Tips)

Check out my best and proven strategies for maximizing your TikTok income:-

1. Connect To The Creator Marketplace

Often, people need help finding brands that resonate with their content and values. In such a case, you can seek help from the Creator Marketplace – a program that matches brands with influencers and thus helps build partnerships, as I mentioned above. 

Connect To The Creator Marketplace
Source: TikTok Creator Marketplace

The feature gives you detailed insights into your desired creator’s:

  • Engagement rate
  • Average views
  • Completion rate
  • Followers growth rate
  • Average rate
  • Average likes
  • Average comments

2. Only Work With Brands That You Genuinely Resonate With

Working with brands that genuinely resonate with your soul would have you putting in your best efforts. This would result in greater sales for the brand and, thus, the brand paying you a hefty amount to keep you from losing you to the competitor.

Let’s take the example of Brent Rivera. The 26-year-old American is known for creating entertaining content. You would often see him flying to fancy places, paying x amount of money only to make the video a hit! This gives you insight into how much Rivera loves the job. 

As a result, viewers feel excited watching the content and the things he promotes too. 

3. Solve The User Intent

It is essential to understand your audience and the content type they seek. 

It would help you create engaging content. I recommend paying extra attention to the introduction, considering viewers’ declining attention span would have them scroll off your TikTok within 3 seconds. 

Therefore, you must make the introduction catchy and stay relevant.

5. Have A Consistent Posting Schedule

Consistent posting not only helps in building the TikTok algorithm but also keeps you connected to your audience. This always makes your viewers keep looking forward to the day of your posting. 

Even if you post once a week, make sure your content is interesting and unique. I recommend shooting multiple videos daily and then scheduling them for posting from a tool. 

This way, you need to dedicate a couple of hours, and the rest will be taken care of automatically.

6. Target Audience From Countries With Higher Economic Power

The reason behind targeting an audience from a financially dominant country is due to their higher rate per mile.

Target Audience From Countries
Source: The 74

For example, if you have a 90% audience from the USA, your earnings would be obviously greater than those with segregated percentages from countries with lesser GDP.

  • Take a look at an example of a newbie creator:

They recently experienced a viral TikTok, where 98% of their views were generated from a USA audience. After checking the insights, they discovered that the RPM is $1.25. 

On the other hand, the second TikTok performed moderately and garnered an audience of– 45% in the USA, 13% in Germany, and so on. 

The RPM for this particular TikTok turned out to be – $0.70.

RPM for this particular TikTok turned out to be - $0.70
Source: Reddit

Related Read:

Conclusion: TikTok Pays $0.02 to $0.08 Per 1000 Views

As of 2024, TikTok has two payment programs – Creator’s Fund and Creativity Program Beta. While the former program lets creators earn between $0.02 and $0.04, the latter gives a nearly 20% hike, making the average revenue per 1000 views $0.04 to $0.08. 

At the same time, according to ZipRecruiter, the platform pays the creator on the following basis: 

  • Monthly: $9,717 to $10,989 
  • Hourly: $24 
  • Weekly: $961
  • Annual: $135,859

In addition to TikTok’s direct payment mediums, you can earn more through affiliate marketing, livestream diamonds, and merch. Lastly, your charges for sponsored posts depend on the follower range. Hence, mega-influencers would likely earn more than micro-influencers.

So, sign up for the suggested TikTok programs above and start earning!


How much does TikTok pay per day?

The average TikToker’s daily earnings are between $24 and weekly earnings are $961. Therefore, if you do the math, TikTok pays you between $137 and $576. 

How much does TikTok pay for likes?

TikTok does not pay its creators based on likes. Instead, the platform pays per view, which again is influenced by a series of factors, including your number of followers, engagement rate, niche, and the location of your target audience.

How much does TikTok pay monthly?

As per ZipRecruiter, TikTok’s average monthly pay is between $9,717 and $10,989. 

How much does TikTok pay for a live?

To hold a livestream, you need to have at least 1500 followers. After that, you can earn $100 for every 10K viewers on your livestream. 

How much does TikTok pay for views?

 TikTok pays you based on per view, which is between $0.02 and $0.04. So, for every 1 Million views, you can earn between $20 and $40.

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